DataStream for Brands: Study, Trace and Query
Verified, real-time data on the nation’s waste streams, including brand-level insights
From “Recyclable” to Recovered
DataStream by Glacier gives you verified, SKU-level insights into how your packaging performs in the real world—across facilities serving 1 in 10 Americans.
DataStream includes:
- Real-time detection by packaging type, region, and facility
- Recyclability validation
- Impact tracking for redesigns, claims, and community outreach
- Benchmarking against peer brands
- Feedstock availability tracking
- Geo-specific insights
- Compliance-ready reports for EPR, FTC, and ESG
- Expert guidance from Glacier’s team
Leading brand trust Glacier’s DataStream for insights, tracking, and guidance
Case Study
Colgate Wanted Proof. Glacier Delivered It.
Colgate redesigned its toothpaste tubes to be recyclable—but needed real-world evidence of impact.
Glacier trained a custom AI model to identify toothpaste tubes (and non-tube lookalikes), then installed vision systems in partner MRFs across the US. In just one year, at one MRF:
- Glacier’s AI identified 57,250 toothpaste tubes correctly sorted onto the HDPE line
- Glacier’s AI calculated a +198% year-over-year increase in toothpaste tube volume on HDPE line
“This gives us actionable data, not just snapshots,”
–Greg Corra, VP of Global Packaging & Sustainability at Colgate-Palmolive.
Packaging Data That Meets the Moment
We have the answers to questions you didn’t even know you had.
Glacier’s DataStream helps you:
- Prove recyclability claims under FTC Green Guides
- Comply with EPR laws and SEC climate disclosures
- Understand where recovery succeeds—or fails
- Guide investments in design, marketing, and community engagement
Bonus: Many brands also use DataStream platform to power ESG reports and retailer sustainability scorecards.
Trusted by the Most Ambitious Brands in the World
Glacier’s data is already in use by leading brands